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| Everything You Wanted to Know about Media but Were Too Afraid to Ask |
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| Crossley's stock in trade is making
media understandable to people who are afraid of the media |
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| People like one former client who said
"They would sell their Mother down the river for a buck." |
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| Crossley's media coaching is devoted
to detailing how the media works, and then outlining how potential interviewees
can protect themselves. |
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| Some of the high points of the session: |
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- The key step in keeping the balance of power in dealing
with journalists
- The concrete steps in avoiding the 'mush mouth' syndrome
- The signs that mean you should walk away from an interview
- How to be proactive in reaching media with your story
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